As part of a deal along with New Era, a leading global provider of baseball caps, Major League Baseball has come on board as a sponsor for the 2nd Annual Brazilian University Baseball & Softball Championships.
According to the press release on the Confederaçâo Brasileira de Beisebol e Softebol (CBBS) website, this is the first time MLB has sponsored an event in Brazil.
More information on the tournament (in Portuguese) can be found at the Campeonato Brasileiro de Beisebol e Softebol Universitario website at: http://www.cbbsu.blogspot.com/ and on the CBBS website at: http://www.cbbs.com.br/noticias.php?id=4925
Though the press release came out yesterday on the CBBS site, the 2nd round of the tournament actually started last weekend, with the third round to be played the weekend of October 16th and 17th at the Yakult Baseball Stadium in Ibiuna, and the final round to be played on November 7th at the famed Mie Nishe Stadium in São Paulo.
This is an unprecedented and pretty huge deal for both New Era and MLB to start sponsoring events in Brazil. No doubt, more interest in baseball and softball in Brazil is sure to follow these efforts.